Selected Work
Systems built for real businesses
Every project is confidential, so client names are withheld — but the problems and outcomes are real.
Project delivery portal for a brand strategy consultancy
A white-labeled client portal replacing a patchwork of Notion docs, email threads, and Dropbox folders. Clients log in to see their project phases, approve deliverables, and access final assets — all without contacting the team.
Eliminated 80% of status-update emails.
Revenue & pipeline dashboard for a solo copywriter
A single-screen view of active projects, pipeline stage, outstanding invoices, and monthly revenue — replacing five separate spreadsheets and a sticky-note system.
First time she'd seen her actual MRR in one place.
Onboarding automation for a 1099 bookkeeping practice
A structured intake form triggers automatic folder creation in Google Drive, sends a branded welcome email, and provisions the client's first invoice — reducing onboarding time from 45 minutes to under 5.
45 min → 4 min per new client.
Lightweight CRM for an independent event producer
A custom-built pipeline tracking leads, proposals, and active events — with automated follow-up reminders and a simple intake form embedded on her site.
Closed 3 new clients in first month of use.